Deciding on a Printer and Designer to Produce Your Advertisements

In order for a business to be profitable, you’re going to need to be able to bring in more customers, and so you’re going to have to come up with a good marketing strategy. When it comes to physical advertisements, this may take the form of handing out business cards or brochures, mailing out flyers, or even offering people stationary with your logo on it. To be able to make all of this work, of course, you’re going to need someone to design your advertisements and someone who can print them for you professionally.

Figuring Out What You Need, and How to Match This With Your Options

Whether you need to print tons of flyers, or you just need to copy a few things, there are often many printing companies that you can work with, especially if you live in a major city. Depending on what kind of printing you need to have done and the size of the advertisements, you’ll have to choose a company that can fit your needs. There are two kinds of processes that prints tend to use, and these are digital printing and offset printing.

Digital Printing Process

This is one of the less expensive ways to go, but the quality is not exactly as good as offset printing (though it is close and improving all of the time). You can also get your items printed faster using this method.

digital printer

To make things more convenient, you can often just send your files to the printer via electronic means, and this allows you to get a quote much faster. You can print many different kinds of advertisements, from tiny to huge, and the quality isn’t bad. If you don’t need very many copies of your advertisements—for example, just a few hundred—then this is probably the best way to go.

Offset Printing Process

For bulk jobs, you might want to go with the classic offset printing. Yes, it’s more expensive, but you can expect somewhat nicer-looking prints. Usually, you will use this method when the item that you are printing is complicated or you simply need thousands of copies.

Now, the costs of printing your ads will vary greatly depending on what printer you choose, so you should probably shop around and get an idea of where the deals are. Make sure that the company has good customer service, though, in case you need to revise anything or are confused about what you need to do.

Creating Copies of Documents That Already Exist

Well, what happens when you just need copies? Then what? You can get those done by a printer as well, and they’ll usually have many different solutions to accommodate you. Whether you need black and white copies or color copies, you’ll normally be able to print as much as you need for fairly reasonable prices. If the print shop is any good, they’ll also offer services to bind your pages together if need be.

copy machine making copies

Should you outsource the copying process, be sure to delegate well. Give plenty of instruction on what you want, and make sure that you have a specific time when you can come back to pick up your materials. Mistakes can be costly, especially if you find them only after having printed thousands of copies.

How to Identify the Best Services in Your Area

It’s not always easy at first to find a good graphic artist and a printing company that will suit your needs. With a little bit of research, though, you’ll find that it’s actually easier than it seems. Just do your best to find a local directory with reviews and vet the company before you get involved with them. This way, you won’t have to deal with delays and you’ll always have great quality prints for a good price.

Take a look at these suggestions for picking the right printing and design company to work with:

Try for Word-of-Mouth Recommendations First – It’s always better to get in-person recommendations first because you really never know who is on the other side of an online review. Ask your friends, work associates, and other people you know. If you hear people mentioning a place over and over again, that means that they’re probably not bad, and you should check them out. If this doesn’t work for you that well, then you can start trying to peruse the Internet for recommendations, but remember to take these with a grain of salt.

Look for Experienced Printers – After you’ve jotted down the names and contact information of a few possibilities, you can start trying to determine what kind of experience they have. Has the company been around, or is it brand new? You want them to have employees who have been in the business for a while, not just some random kids off the street.

Look at Examples of Their Past Work – Seeing is believing, of course, and the best way for you to figure out if a company is for you is by looking at what they’ve already produced. Ask them for samples and look at their portfolio, this way you have an idea of what you’re in for.

Find Out How Long It’s Going to Take – Time is money! If you’re running a business, you can’t afford to meander too much, and neither should your printing company. To avoid last-minute disasters, get things done ahead of time, and make sure that you pick a company that can finish on schedule. Tell them when you need the prints done, and ask them if they can fit those needs.

Follow these rules and you should be able to identify a good design and printer to handle your marketing. Check out this resource for more tips on this topic.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s